Privacy Policy

Last updated: 16 September 2026

This Privacy Policy describes how Alice Rose Melbourne collects, uses and protects your personal information when you visit or make a purchase from alicerosemelbourne.com.

We process personal information only where we have a valid purpose and legal basis to do so, as explained in this Privacy Policy.

Information we collect

When you visit our website or place an order, we may collect information such as:

1. Your name
2. Email address
3. Phone number
4. Billing address
5. Shipping address
6. Order details
7. Payment confirmation details
8. Device and browser information
9. IP address
10. Website activity, such as pages viewed and products added to cart

We only collect information that is reasonably necessary to operate our store, process orders, improve our website and provide customer service.

How we use your information

We may use your information to:

1. Process and fulfil your order
2. Send order confirmations and shipping updates
3. Respond to customer service requests
4. Manage returns, refunds and exchanges
5. Improve our website and shopping experience
6. Detect fraud or security issues
7. Send marketing emails, if you have subscribed
8. Comply with legal and tax obligations

Legal bases for processing

Depending on the purpose, we process personal information because it is necessary to perform our contract with you, comply with legal obligations, pursue our legitimate business interests or because you have provided consent.

•      Contractual processing: includes accepting payment, processing orders, arranging delivery and providing customer service.

•      Legal obligations: may require us to retain transaction, accounting and tax records.

•      Our legitimate interests: may include preventing fraud, protecting our website, improving our services and understanding store performance, provided those interests do not override your rights.

•      Consent: We rely on consent where required for marketing communications and non-essential cookies. You may withdraw your consent at any time.

Shopify

Our store is hosted on Shopify.

Shopify provides the ecommerce platform that allows us to sell our products and services to you.

Your information may be stored through Shopify’s data storage, databases and applications.

Payments

Payments are processed securely through trusted payment providers.

Alice Rose Melbourne does not store full credit card details.

Depending on the payment method you choose, your payment may be processed by providers such as credit card networks, Apple Pay, Google Pay, Shop Pay or other secure payment services available at checkout.

Sharing your information

We may share your information with trusted service providers where necessary to operate our business.

This may include:

1. Shopify
2. Payment processors
3. Shipping carriers
4. Suppliers and fulfilment partners
5. Customer support tools
6. Email marketing platforms, if you subscribe
7. Analytics, advertising and website performance tools, including Meta where used

We only share information where needed to provide our services, process orders or comply with legal requirements.

Direct supplier fulfilment

Because some orders may be shipped directly from our suppliers, including suppliers located overseas, we may need to share relevant order and shipping details with those suppliers.

This may include your name, shipping address, order details and contact details where required for delivery.

Marketing emails

If you subscribe to our email list, we may send you updates about new arrivals, offers, sale events and store news.

You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us at:

info@alicerosemelbourne.com

Cookies

Our website may use cookies and similar technologies to improve your browsing experience, remember your preferences, analyse website traffic and support checkout functionality.

You can manage cookies through your browser settings.

Some cookies are necessary for the website to work properly.

Data security

We take reasonable steps to protect your personal information.

However, no method of transmission over the internet or electronic storage is completely secure.

We use trusted platforms and service providers to help keep your information safe.

Automated fraud and security checks

We and our service providers, including Shopify and payment providers, may use automated tools to identify suspected fraud, payment risks or security issues.

These checks may cause an order or payment to be flagged, delayed or declined. Where appropriate, a flagged order may be reviewed before a final decision is made.

Data retention

We keep your personal information only for as long as needed to provide our services, manage orders, comply with legal obligations, resolve disputes and maintain business records.

•      Order, payment, invoice and transaction records: are retained for the period required by applicable accounting and tax laws.

•      Customer service communications: are retained for as long as reasonably necessary to answer requests, resolve disputes and maintain appropriate business records.

•      Marketing information: is retained until you unsubscribe, withdraw your consent or the information is no longer required.

•      Cookie and analytics information: is retained according to our cookie settings and the retention periods used by the relevant service providers.

When personal information is no longer required, we take reasonable steps to delete or anonymize it, unless continued retention is required by law.

Your rights

•      Depending on your location, you may have the right to request access to, correction of or deletion of your personal information.

•      Where applicable, you may also have the right to restrict or object to processing, request data portability and withdraw consent at any time.

We may need to verify your identity before completing a privacy request.

To make a privacy request, contact us at:

info@alicerosemelbourne.com

Third party links

Our website may contain links to third party websites.

We are not responsible for the privacy practices or content of third party websites.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page.

Business information

Address: Torenlaan 5, 1402 AT Bussum, The Netherlands

Email: info@alicerosemelbourne.com

Chamber of Commerce (KvK) Number: 96385081

VAT Number: NL867588184B01

Contact us

For privacy questions, contact us at:

Alice Rose Melbourne
Email: info@alicerosemelbourne.com
Website: alicerosemelbourne.com